About

Welcome to another incredible year at Pound It Hip Hop Studio! Whether you have been dancing with us for years or this is your very first season, we are excited to have you as part of our community. As Pound It approaches 15 years, we are incredibly proud of what we have built together. Pound It is more than a place to learn choreography. It is a place to learn about Hip Hop culture, build confidence, develop your own style, make friendships, work as a team and, most importantly, have fun. Our goal is to create a space where every dancer feels welcomed, respected, challenged and inspired. OUR CULTURE At Pound It, we are committed to honouring the authentic roots, history and culture of Hip Hop and street dance. We believe dancers should not only learn the movements, but also understand and respect the people, pioneers and communities who created these art forms. We believe in community, creativity, individuality, equality, resilience and giving back. We want our dancers to develop their own identity and style while learning to respect the culture and the people around them. Be creative. Be yourself. Support your crew. Respect the culture. Have fun. RESPECT & POSITIVE ENERGY At Pound It, good energy matters. Every dancer is expected to come to class ready to learn, work hard, encourage others and contribute positively to the crew. Be a motivator - not a de-motivator. Show up ready, even if you are tired! Support your teammates, celebrate their growth and help create an environment where everyone feels confident to learn and express themselves. Bring good energy. Support your crew. Respect the culture. Have fun. ATTENDANCE & COMMITMENT Showing up matters. When you join a crew, you become part of a team. Your instructors and teammates depend on you being there, especially when preparing choreography, performances, battles and competitions. Please arrive on time and ready to dance. If you know you will be away for a vacation, school commitment, family event or another obligation, please notify the studio as early as possible. If you are sick, please let us know so your instructor can plan accordingly. Consistent training is one of the biggest factors in a dancer's development. The more you train, the more you grow. Competitive crews are a full-season commitment, and competitive dancers are expected to make their crew, rehearsals, competitions and performances a priority. COMMUNICATION Good communication helps everything run smoothly. At the beginning of the season, we will create WhatsApp group chats for our crews, and we will also use email for important studio communication. These will be our main ways of sharing information about schedules, performances, competitions, battles, workshops, rehearsals, studio closures, special opportunities and other important updates. Please make sure your email address and contact information are always current, and check your WhatsApp groups and emails regularly so you don't miss important information. If you have questions or concerns about classes, placements, scheduling, performances or another studio matter, please contact the studio directly. We are always happy to have a conversation and work through things together. SOCIAL MEDIA We love seeing our dancers represent Pound It! Share your photos, videos, battle clips, accomplishments and memories, and help us celebrate our community. When representing Pound It online, we ask everyone to carry the same positive energy and respect that we value inside the studio. When sharing your Pound It memories, tag us and show your studio pride! #PoundItHipHopStudio SAFETY The safety of our dancers is extremely important to us. Our goal is to provide an environment where children and adults can train comfortably, confidently and safely. All Pound It faculty are screened and required to have a criminal record check as part of our commitment to providing a safe environment for our dancers and families. We are also committed to age-appropriate music, choreography and costuming for our younger dancers while maintaining the authenticity and creativity of the styles we teach. Please avoid bringing valuable items to the studio whenever possible. Pound It cannot be responsible for lost, misplaced or stolen personal belongings. MORE THAN WEEKLY CLASSES At Pound It, being part of a crew means more than attending one class each week. Every crew registration includes unlimited training classes, and we strongly encourage dancers to take advantage of them. The more styles, instructors and training experiences you expose yourself to, the more you will grow as a dancer. From our experience, some of the biggest growth happens when dancers travel, step outside their comfort zone and train alongside dancers who are more experienced or advanced than they are. Being surrounded by dancers who challenge and inspire you can push your training to another level. We encourage our dancers to take opportunities to travel when possible, experience different dance communities, learn from new teachers and put themselves in rooms where they are challenged. Don't be afraid to be the least experienced dancer in the room - that's often where the most growth happens. Workshops • Battles • Competitions • Performances • Community Events • Guest Artist Training • Intensives • Cyphers • Special Projects TO OUR PARENTS & FAMILIES Thank you for everything you do. Thank you for driving dancers to rehearsals, supporting competitions, helping with costumes, volunteering at events, supporting fundraisers, sharing our posts and encouraging your dancers through both the victories and the challenges. We know dance requires commitment from the entire family, and we appreciate your support. TO OUR DANCERS Remember why you started. Don't compare your journey to someone else's. Some dancers develop quickly. Others need more time. Some dancers shine in choreography, while others discover themselves through freestyle, battles or performance. There is room for all of you. Come to class ready to learn. Ask questions. Respect your teachers. Support your teammates. Learn your history. Take chances. Make mistakes. Get in the cypher. And never be afraid to develop your own style. Most importantly - thank your parents and always remember those who helped you on your journey. WELCOME HOME Pound It has always been about more than dance. It's about CULTURE. It's about COMMUNITY. It's about BELONGING. It's about giving dancers a place to express themselves and surrounding them with people who want to see them succeed. We are incredibly excited for another year of training, battles, competitions, performances, workshops, friendships and memories. Thank you for choosing Pound It Hip Hop Studio to be part of your family's dance journey. Let's bring the energy and make the 2026/2027 season one to remember! Welcome to the family. Rico, Shannon & the Pound It Team Pound It Hip Hop Studio 5809 51 Ave, Red Deer, Alberta 403-896-7935 pounditdj@gmail.com pounditdj.com