Studio Owner
Rico
Studio owner, from Mexico City. Toured internationally as a lead dancer before founding Pound It.
Read biography of Rico
Studio Owner, Hip Hop, Breaking, Litefeet, House, Locking
From the streets of Mexico City, Rico discovered hip-hop at age five, spinning on cardboard and turning sidewalks into his first stage. As a young dancer, he racked up numerous battle victories across the city’s legendary street dance scene, quickly becoming a well-known and
respected name in the community. By 15 he had co-founded the crew Black Tendency, won Mexico’s biggest televised talent show *El Club*, and soon landed national commercials-including Disney campaigns and a 2003 Super Bowl commercial for the New England Patriots. He also played Ron Stoppable in the Spanish-language version of Disney’s “Kim Possible”.
His big break came when Latin pop star Belinda chose him as one of her lead dancers. He toured the world with her, hitting arenas and TV stages across the USA, Spain, Italy, Brazil, Argentina, Chile, Puerto Rico, Venezuela, Panama, and beyond-performing at the MTV Latin
Music Awards, Nickelodeon Argentina, Fox Sports Miami, and more.
Now the owner of Pound It Hip Hop Studio in Red Deer, Alberta, Rico is dedicated to growing the Central Alberta hip hop community from the ground up. He regularly flies in world-class pioneers and legends from across the globe as guest instructors, runs school programs throughout the region, and takes his students on dance trips to cities like New York, Toronto, and Vancouver to battle and train with the best-so the next generation receives the best education and learn from the real roots of the culture.
When he’s not teaching, you’ll find him judging or DJing competitions and events all over Canada-bringing fair, knowledgeable eyes to the panel and high-energy vibes to the turntables.
Rico is honoured to give back to the scene that raised him and works hard to ensure his students know the importance of giving back and honouring the dancers and mentors that paved the way.